Graphic Design

One of my interests is in graphic design and typography. A couple of times I have needed to design a logo and always found it rewarding but incredibly hard. Anyone thinking they can do it, should try.

Here are some of my attempts at logo design:

CPUT Mechatronics 

I was looking for something that would show some constituent disciplines of Mechatronics. Hence the electrical "Power" icon, then the fluid power icon (symbol used in pneumatic diagrams)  and the the last to represent actuators (either a pneumatic cylinder or an electric motor). The colors were prompted by the Festo blue and the brown being the complementary of the blue.

I wanted a logo that could work on any color or monochrome suitable for all applications from t-shirt embroidery to laser printed letterheads.

EPIcentre

                         

The main idea of the EPIcentre is that it is trying to do things differently, so I attempted to come up with a logo that is in juxtaposition with everything else in the vicinity. One of my all time favorite logos is that of  EATON. It was probably the first time I noticed that logos were actually designed and not just pictures. Since then I have always been looking to use negative space in a logo.

I also like European, especially Dutch, graphic design and was inspired by the simplicity of the logo for the Eindhoven Brainport. 

The colors was also chosen for contrast, to symbolise the EPIcentre's contrast to it's surroundings.

WCMTech

My latest effort was for WCM Technology. I still don't know if I like it! 

I once saw a website with logos with hidden things like the arrow in the FEDEX logo. The W and M is also letter that are reflected which I tried to take advantage of.

The segments are suggestive of LED or LCD displays. I was reminded of my old HP41C calculator LCD alphanumeric display (with 16 bits per digit!), which then evolved to this.

I have no idea why I chose the colors!

PS: All of these was done using MsWord Draw !